NewFormat logo

OpenFormat logo
Part of NewFormat AB Portal
Swedish Flag   UK Flag
OpenFormat     Products and Services     Offerings / Promotions / Prices     Guides and Datasheets
Customer Contact Form     Home/NewFormat

Twixl Publisher - Logo
Twixl Certified Reseller - Logo     Twixl Certified Trainer - Logo


Twixl Publisher
Reliable, easy and affordable publishing solutions for enriched and optimized publications on
Apple iOS, Android, and Kindle Fire tablets, smartphones and modern web browsers


Our solutions are based on
tested, reliable, and highly accessible hardware and software solutions.

NewFormat AB Appointed Twixl Solution Partner
Nordic (Sweden, Denmark, Finland, Iceland) and Baltic (Estonia, Latvia, Lithuania) Region
of publishing solutions for interactive applications on
tablets, smartphones and modern web browsers
from Twixl media, Belgium.

Twixl media - Logo
Reinventing the readers experience




Twixl Publisher
Multi-input app and platform for building, distribution, and publishing.

Takes Adobe® InDesign® and Adobe DPS Folio content to tablets, smartphones and modern web browsers.

Twixl iPad - Picture
    Easy to use, reliable and affordable content publishing solutions
    for publishing of enriched digital content on tablets, smartphones and modern web browsers
    that provides users with an exciting, powerful and interactive reading experience.

    Solutions that are simpler to use, simpler to deploy and simpler to maintain.



Twixl Publisher - Logo
Twixl Licenses and Promotion Prices

Twixl Publisher Promo

Twixl Publisher Unlimited Multi
All-in-One Solution for Publishers and Creative Agencies



Twixl Publisher@School
Classroom - Picture
Twixl Publisher for Educational Institutions
All-in-One Solution for Student Classroom Training




Twixl Publisher - Logo
Twixl Workflow - Design, Build, Publish - Picture

...mobile apps and deploy on all major platforms
for mobile devices using one single tool...

Twixl OS Platforms - Mobile Devices - iOS/Android/Kindle - Icons



Twixl Publisher v5 - Logo

Twixl Publisher v5 Has Arrived - Banner

Introduction to Twixl Publisher v5 (1:51)


Click here for more videos on the use of Twixl Publisher






Twixl Webinars, video recordings and demonstrations

Webinars / Video recordings - Icon

Video Demonstrations of Twixl Publisher - Popup-window

Reserve online-demonstration of Twixl Publisher







Twixl Publisher - Overview

Twixl Publishing Tools Overview - Picture


Twixl Product Portfolio
Twixl Product Portfolio Overview - Picture




    This is Twixl Publisher - Six Components

    Twixl Publisher is a platform for content publishing;
    it is a content creation tool, an app creation tool and a distribution tool.

    Twixl Publisher allows you to produce content apps for tablets, smartphones
    and modern web browsers fully independently - from design to publishing in
    the app stores or within an enterprise/inhouse/private environment.

    As a content creation tool it offers a plug-in for Adobe InDesign CC2015 (and CC2014/CC/CS6)
    that allows you to create interactive content for mobile devices. It also allows you to integrate
    and use fully HTML-based content created with any text-based or UI-based tool you prefer.
    A multitude of interactive content types are supported, such as photo slide shows,
    audio, video, web viewers and more.

    The app creation tool is a stand-alone OS X application that lets you to create
    tablet apps, smartphone apps or universal apps for iOS, Android and Kindle Fire.
    Both single- and multi-issue applications can be published ad-hoc,
    in the app stores or deployed in-house ("enterprise").
    In addition, a Web Reader export of your publications can be displayed
    in a browser on a desktop or notebook.

    The distribution solution manages the distribution of your publications
    in the different app stores or in-house. It takes care of the storage,
    supports in-app purchases and subscriptions, manages who gets to
    download which of your publications and for how long, provides detailed
    analytics information and lets you to communicate with your subscribers
    by means of push notifications.

    1. Twixl Publisher Plug-in for Adobe InDesign on Windows & OS X
    2. The complete interactive publication is created in one environment.
      The design, the content and the enriched elements are all
      brought together via this plug-in in Adobe InDesign.
      • Manage articles & publications
      • Define interactive elements

      Twixl Publisher Plugin for Adobe Indesign Dashboard - Picture


    3. Twixl Publisher App Builder Application for OS X
    4. This application allows you to build the apps, and converts the Adobe InDesign export into
      a ready-to-go iOS and/or Android app, either tablet only, smartphone only or universal.
      • App preview, share, upload, build.

      Twixl Publisher application for OS X - Dashboard Picture


    5. Twixl Viewer - Pre-Viewing App
    6. The free Twixl Viewer app for iOS and Android allows a designer to send a preview of a
      publication from the Adobe InDesign plug-in to a mobile device on the local Wifi network.
      • Pre-viewing app for preview on iOS and Android devices.

      Twixl Viewer for iPad and Android Devices - Picture


    7. Twixl Reader - Reader App for iOS and Android
    8. The Twixl Reader is embedded in every app and enables the app to
      interpret the files that have been exported from Adobe InDesign.

      Twixl Tablet Reader App for iPad and Android Devices - Picture


    9. Twixl Distribution Platform
    10. Twixl Distribution Platform is a cloud-based CMS for management and content distribution
      of multi-issue (“kiosk”) apps or in-house apps created with Twixl Publisher.
      • Publishes apps for the general public via app store publishing:
        • Easy download of apps
        • Works in tandem with the three major app stores:
          • Apple’s App Store
          • the Google Play store
          • the Amazon Appstore
      • Publishes apps for in-house/enterprise/private publishing:
        • Content accessible for employees only


    11. Twixl Reader SDK for App Integration
      • Twixl Reader SDK for Integration of Twixl Reader into own apps


    Complementing Tools:
    Twixl Connectivity Tools for Automation of Twixl Workflows:

    What can you do exactly with each of the Twixl tools, which one do you need?
    Twixl Publisher, Twixl Distribution Platform, and Twixl Reader SDK are three separate products:
    • To create your publications you need Twixl Publisher.
    • To distribute multi-issue apps public via App Store kiosks or
      in-house/private/enterprise you need Twixl Distribution Platform.
    • To integrate the Twixl Reader technology into other app projects or
      custom developed applications you need Twixl Reader SDK.

    If you do not want to create your publications in-house you would only need the Twixl Distribution Platform,
    and your agency could use Twixl Publisher to create your enriched in-house publications for you.
    But if you want to to be able to both create and publish you need both.

    - More information on each Twixl tool



    Related References and Showcases
    Global portfolio of apps that are created and distributed on the Twixl Publisher platform:
    - References and Showcases


More information on each Twixl Tool



Twixl media - Twixl Publisher Bird - Icon

    Twixl Publisher - The Creation Tool
    Twixl Publisher is a publishing solution that takes projects from Adobe® InDesign® to mobile devices.
    Twixl tools greatly simplifies the job to create and publish interactive and enriched publications/apps
    designed in Adobe® InDesign® on Apple iOS/iPad and Android tablets.

Twixl Flow Sketch 0 - Twixl Workflow - Process Overview - Picture

    Twixl Publisher translates print designs into digital designs by integrating interactive content
    such as photo slide shows, audio, video, scrollable content, panoramas, 360° viewers,
    HTML5 animations and more into a seamless publishing experience.

To manage articles Twixl Publisher supports two workflow concepts:
"InDesign book" and "separate articles".

Workflow based on InDesign Book concept:
Twixl Flow Sketch 0.3 - Twixl Workflow - Based on InDesign Book - Picture


Workflow based on separate articles:
Twixl Flow Sketch 0.2 - Twixl Workflow - Based on Twixl Article - Picture
Just export separate articles, then assemble them with
the 'Publication Composer' in the Twixl Publisher Builder app.
This makes working with multiple designers on the same publication a lot easier.

    Twixl Publisher is used for publishing to iOS, Android and Kindle Fire devices
    and to web (HTML) in modern browsers via the Twixl Web Reader feature.
    Twixl Web Reader provides convenient reading for everyone:
    • Consumers of publications can read the same content on different devices during the day.
    • Real content can be read on tablets, desktops and laptops by the same subscriber.

    Twixl Publisher is the preferred tool to develop interactive and enriched
    content apps for both internal and external use.
    Apps where the design and the enrichment of the content are most important.

    Anyone knowing Adobe InDesign can do mobile publishing with Twixl Publisher:
    • creatives
    • publishers
    • communication & PR agencies
    • independent designers
    • web agencies
    • printers
    • enterprises
    • and others…
    …can all reuse content already available in Adobe InDesign format.
    The only thing needed is to learn the medium and enrich the content for a better interactive experience.

    Just about any type of content that can be printed can also be published
    as an interactive and enriched media app with Twixl Publisher:

    • branding apps,
    • product sales/presentations,
    • manuals,
    • catalogues,
    • brochures,
    • enriched books,
    • annual reports,
    • leaflets,
    • newsletters,
    • brand magazines,
    • research reports

    Twixl Publisher fits every budget.
    A large part of the app is created in Adobe InDesign, but HTML web viewers
    can be embedded to provide additional dynamic features to a solution.
    The largest part of the creation process will be very budget friendly and
    the dynamic parts of the app can still be developed in HTML5.
    In the end the app will be ready in a much shorter time frame.

    System Requirements
    Twixl Publisher installs as a plug-in in:
    • Adobe InDesign CC 2015, CC 2014, CC, CS6 on OS X or on Windows
    Note: Alternate and optimized layouts for Android is supported only with CS6 and later.

    Twixl Publisher Details



Twixl media - Twixl Viewer - Icon

    Twixl Viewer
    The Twixl Viewer is an iOS/iPad and Android app used to preview publications.

    Twixl Viewer allows designers to preview enriched publications developed in
    Adobe® InDesign® CC 2014/CC/CS6 on a device that is running
    the 'Twixl Viewer' app in the local network .

    The designer can send the preview directly to Twixl Viewer from within
    the Twixl Publisher plug-in in Adobe® InDesign®.

    Twixl Viewer is available for free download from the
    Apple iTunes App Store, the Google Play Store, and Amazon App Store.

    Twixl Viewer Details


Twixl media - Twixl Distribution Platform Box - Icon

Twixl media - Twixl Distribution Platform Multi-issue app distribution made easy - Text Banner

    Twixl Distribution Platform
    - App Store and Inhouse Publishing (Private, Enterprise) Deployment Tool


    Distribution Made Easy via App Stores (iOS, Goggle Play or Amazon) and via in-house publishing.

    Twixl Distribution Platform is an independent publishing platform to distribute publications (content).
    It also allows enterprises to publish all kind of apps and documents within the company network.

    Once you have created your app you’ll want to distribute it in the app stores.

    Single-issue apps can be published directly to the app stores,
    but for multi-issue apps a distribution and storage platform is needed.
    That’s what the Twixl Distribution Platform is all about.

    Twixl Distribution Platform is a content management system (CMS) for managing
    users, content and multi-issue apps created with Twixl Publisher in App Store Kiosks.

    Twixl Distribution Platform Details


Twixl media - Twixl Reader SDK - Icon
    Twixl Reader SDK - The Integration Tool
    Twixl Reader SDK allows for integration of the Twixl Reader technology
    into other app projects/custom developed applications:
    • Add the Twixl Reader SDK “static library” to your own app projects/custom apps
    • Multi-platform (currently iOS & Android)
    • Automatically updated with every Twixl Publisher update
    • Supported file formats:
      • Twixl .publication files.
      • PDF files.
      • HPub files.

    Customize to own purposes
    • Create your own custom kiosk that can read/display Twixl Publisher publications
    • Add custom features on top of Twixl Publisher publications

    Twixl Reader SDK Details



Twixl Workflow - How it works

Twixl Workflow - Design, Build, Publish

Twixl Platforms - Design, Build, Publish - Picture

Mobile Devices
Twixl Deployment Platforms

Twixl OS Platforms - Mobile Devices - iOS/Android/Kindle - Icons

Twixl Process

Twixl Flow Sketch 1 - Twixl Workflow - Process - Picture




How you do it with Twixl
Twixl media - Twixl Publisher - Icon
Twixl Publisher Workflow in 6 Steps
Takes Adobe® InDesign® and Adobe DPS Folio content to
tablets, smartphones and modern web browsers



New Publication

Twixl Flow Sketch 0.1 - Twixl Workflow - Overall Overview - Picture


Twixl Flow Sketch 2 - Twixl Workflow - Design - Picture





0. Going from a different publishing tool to Twixl Publisher

    App Migration Strategies
    Migration of multi-issue kiosk apps that was created using a different publishing tool,
    e.g. from Adobe DPS, Mag+, Aquafadas,... to Twixl Publisher.
Twixl Importer - Dashboard - Picture
App migration including the use of Twixl Importer - Step-by-step guide




1. Design and create your publication in Adobe InDesign CC 2015/CC 2014/CC/CS6
    Design, create, test, preview, export articles and publications, build apps,... offline!

    Online Internet connection not needed until you want to publish
    the single-issue app or the issues in a Kiosk.

    Design your publication, and start with a tablet layout of your choice, e.g. iPad landscape.
    Manage all articles in your publication in an Adobe InDesign “book” file or
    as separate articles for specific formats:
    • alternate layouts
    • portrait / landscape

Twixl Publisher Plugin for Adobe Indesign Dashboard - Picture

    When you have finished creating your publication in one orientation and form factor,
    you can add alternate layouts as required so that you can quickly create an iPad portrait version,
    and optional 7" and 10" Android versions, based on the content in your original layout.

Twixl Publisher Plugin Adobe InDesign - New Publication Screen - Picture




2. Add interactive elements
    The interactive options in the Twixl Publisher plug-in can be used to enrich your content:
    • add hyperlinks (page links or URL links)
    • add slide shows (with optional auto-play)
    • add audio
    • add video (embedded or streamed)
    • add scrollable and zoomable content
    • add buttons
    • create “web viewers” or "web overlays"
      for integrating dynamic web content
      (external or embedded HTML from Adobe Hype, Adobe Edge,..)
    • add HTML5-based animations in web viewers
    • add image sequences for 360° views
    • add panorama VR walkthroughs

Twixl Publisher Web Viewer Slide Show Screen - Picture




3. Preview your publication in the iPad simulator or on a device on the local WiFi network
    If you want a preview of your publication, you can either send it to
    • the iPad iOS simulator for previewing on your Mac screen, or to
    • an iPad or Android device on the same local WiFi network, using the free Twixl Viewer app.

Twixl Publisher Preview Settings Screen - Picture




4. Export the Adobe InDesign publication
    The Twixl Publisher plug-in in Adobe InDesign exports all the articles (all pages/layouts) in your
    Adobe InDesign publication (book) as a package. Slide show images are exported separately,
    and audio, video, web and XML content resources are also added to the export package.

    When using article-based workflows separate articles can be exported and later
    assembled with the 'Publication Composer' in the Twixl Publisher Builder app.



5. Build the app with Twixl Publisher Builder
    Build the app with the Twixl Publisher with the inbuilt Twixl Publisher Builder.
    Use the exported Adobe InDesign content to preview or to create an "Ad Hoc" build
    to install on your iPad or Android device outside of the App Store.

    With Twixl Publisher Builder, it takes just a couple of clicks to convert the Adobe InDesign exported content into
    • a ready-to-go iPad and/or Android app,
    • single or multi-issue apps,
    • "package" to add a new issue

    For article-based workflows, separately exported articles can be assembled
    into one single publication with the embedded Publication Composer.

Twixl Publisher Builder Home Screen - Picture


    Twixl Web Reader - Web publishing for web (HTML) next to iOS, Android and Kindle Fire:
    • One creation process for two media formats - tablet and web - for publishers:
      - Application for mobile device, Twixl Web Reader (HTML) for desktops and laptops.

    • Starts from a tablet format in Adobe InDesign with the aim to publish on a
      desktop, laptop or even tablet in one click (no separate creation process needed).

Twixl Publisher Builder Screen - Web Reader Build - Picture


    • In Twixl Publisher Builder select “Web Reader” as export platform in addition to iPad/Android app.
      • Result will be a set of HTML files that can be placed on any web server.
        The images are the same JPGs that are used for the tablet editions.

    • Render Twixl .publication files in a browser window:
      Support for recent / latest editions of modern browsers
      (Chrome, Safari, Internet Explorer, and Firefox).
      • Publication with enrichment is created in Adobe InDesign:
        Support for all existing enrichment features (interactive and elements)
        (with some limitations for nested interactivity).

    • DIY hosting is required / Customers have their own web hosting environment
      (not integrated in the Twixl Distribution Platform).

    • Management of subscriptions on both media - mobile device and web -
      is possible via the function ‘Entitlement’.

      Example: AvantGand,
      Twixl Web Reader output - interactive and enriched content for any modern browser.



6. Publish / Distribute the app
    Publish in App Stores (Public Publishing):
      The most common method of app distribution is via one or more App Stores.
      Once your app is ready, you can create an "App Store" build,
      and then you can submit it to
      • iOS App Store
      • Google Play
      • Amazon Appstore

    Twixl App Store / pUblic Publishing - Picture

      When having been reviewed/approved it will become available for everyone to download.
      There are no extra fees associated with submitting a single-issue (standalone) app,
      except for the registration fee for the different App Stores.
      You can offer your app for free or as a paid app.
      For paid apps, the providers take a fee (percentage of revenues).

    Publicera för iOS i Apple App Store (Public Publishing)
    Twixl Flow Sketch 3 - Twixl Workflow - Public Publishing for iOS - Picture


    Publicera för Android i Google Play Store / Amazon Appstore (Public Publishing)
    Twixl Flow Sketch 3 - Twixl Workflow - Public Publishing for Android - Picture



    Publish In-House (Private / Enterprise Publishing):

    With Twixl Distribution Platform you can distribute your 'enterprise' content
    that can contain both Twixl Publisher-based publications,
    as well as PDF, HPUB, and HTML documents.

    Twixl App Store / Private / In-House / Enterprise Publishing - Picture


    For whom can you publish?
    Enterprise publishing allows companies and organizations to publish
    all kind of apps and documents within their company network.
    The term "company network" is an elastic concept.
    It means your network of employees and members of your organisation.

    In order to publish iOS apps in-house,
    the content publisher needs to apply for the iOS Developer Enterprise Program.

    When you have registered you can distribute in-house iOS apps within the company:
    • to create interactive content you need Twixl Publisher
    • to publish and distribute that content in-house you need Twixl Distribution Platform
    • distribution is limited to all members of an organization

    Enterprise Publishing - Publish in-house (private)
Twixl Flow Sketch 5 - Twixl Workflow - Enterprise Publishing - In-House Deployment Model - Picture

    The important thing is that you are not allowed to publish publicly, e.g. on your web site.
    If you are publishing to the public outside of the Apple App Store, you are violating
    the rules that Apple defined for the Apple iOS Developer Enterprise Program.
    • Note! If you want to work with an external agency you will have to register
      their developers within your iOS Developer Program portal.

    Enterprise Publishing - Agency Model
Twixl Flow Sketch 6 - Twixl Workflow - Enterprise Publishing - Agency Deployment Model - Picture

    Attractive workmodel for creative agencies and designers that want happier
    enterprise clients while driving more profitable publishing projects.

    There are different collaboration models between a company outsourcing
    publishing projects to an agency.
    Who creates the applications? Who publishes? Who will manage the content?

    We understand creative agencies and independent designers need to
    simultaneously be allowed to work with an unlimited number of
    agency clients and projects under a single developer license.

    Twixl's subscription model is a very agency-friendly licensing model.
    It allows agencies to create an unlimited number of apps for
    different clients as part of only one subscription
    .

    Depending on the type of subscription the agency can create and manage
    an unlimited number of single-issue or even multi-issue apps
    .

    At no point will the agency's clients be required to buy their own
    subscription unless these clients want to manage their mobile
    publication content themselves
    .





Details

Twixl Solutions for Content Publishing

Twixl Dealer - Banner

Click Here for Free Trial of the Twixl Publisher Explore Edition.
(You will be asked to fill in a contact form.
To help us identify your software download and provide support to you,
please enter NewFormat in the form field Choose Your Solution Partner).


Twixl Publisher - Details

Twixl media - Twixl Publisher Bird - Icon



  • Twixl Publisher

  • Twixl Publisher is the app creation tool.

    Twixl Publisher consists of two components:
    • The Twixl Publisher Plug-in for Adobe InDesign CS6, CC, CC 2014 & CC 2015
      that allows export of content from Adobe InDesign.
    • The Twixl Publisher Builder application that will use the exported
      Adobe InDesign content to create a Preview of the publication in
      the simulator or also create an "Ad Hoc" testbuild to install
      on a mobile device outside of the App Store.

    Twixl Publisher is the first application that allows users to produce mobile apps
    fully independently from design to publishing in the app stores or
    within an enterprise network.

    Installed as plug-in tool to Adobe InDesign CC 2014/CC/CS6 to easily convert
    Adobe InDesign documents into iOS- and Android-based apps.

    It is used to create:
    • custom enriched publications, e.g. sales presentations.
    • interactive reader applications for mobile devices,
      integrating enriched content such as photo slide shows,
      audio, video, HTML5 animations and more.



    Twixl Publisher - Specifications / Product Matrix (Click on picture)

    Twixl Product Matrix Summary - Twixl Publisher for App Store Publishing - Single, One Multi, Unlimited Multi - Picture

    Licensing models:
    • Twixl Publisher is available under four different license models:
      • Explore Edition (no license fee)
      • Single, One Multi, and Unlimited Multi (payed licenses).

    • Payed licenses (subscription) allows
      • completely independent publishing
      • publishing of unlimited number of apps
      • free maintenance and upgrades the first year

    • Twixl Publisher Explore Edition - Free Trial Download.
    • Lets you experience how the Twixl solution works for free (no license needed)!

      Allows you to develop and test your app and even to publish it in-house.
      Preview on tablet or phone with the free Twixl Viewer app.
      Create single-issue test builds for iOS & Android.
      Create in-house “ad hoc” builds for iOS.

      Publications exported with the trial version will display the message
      'Created with Twixl Publisher' when opening the publication.


      Twixl Media - Single - Unlimited Single Issues Apps - Banner
    • Twixl Single Edition (Unlimited Single-issue Apps).
      The single-user edition that allows you to create an unlimited number
      of single-issue (standalone) "App Store" apps for iOS and Android.
      You can use Google Analytics to track user behavior.


    • Twixl Media - One Multi Issue App - Banner
    • Twixl One Multi Edition (1 Multi-issue App).
      The workgroup edition that allows you to create an unlimited number of
      both single-issue (standalone) and multi-issue (kiosk) "App Store" apps
      for iOS and Android, with support for in-app purchase (iOS and Android)
      and/or via subscriptions.
      This edition provides different analytics options:
      • Google Analytics,
      • Flurry, or
      • Localytics.


      Twixl Media - Unlimited Multi Issue Apps - Banner
    • Twixl Unlimited Multi Edition (Unlimited Multi-issue App)
      offers everything that Twixl One Multi Edition offers,
      but in addition you can also create single-edition (standalone) and
      multi-edition (kiosk) "Enterprise" apps for in-house distribution.



Twixl Viewer - Details

Twixl media - Twixl Viewer - Icon



  • Twixl Viewer
  • The Twixl Viewer is an iOS and Android app to preview publications on own mobile device.

    Twixl Viewer allows designers to preview enriched publications created with
    Adobe® InDesign® CC2015/CC 2014/CC/CS6 on a device on the local network
    that is running the 'Twixl Viewer' app. The designer can send the preview directly
    to Twixl Viewer from within the Twixl Publisher plug-in in Adobe® InDesign®.

    Twixl Viewer is available for free download from the Apple iTunes App Store,
    the Google Play Store, and Amazon App Store.

    Twixl media - Twixl Viewer - Picture

Twixl Distribution Platform for Distribution via App Stores - Details

Twixl media - Twixl Distribution Platform Box - Icon

Twixl media - Twixl Distribution Platform Multi-issue app distribution made easy - Text Banner


    Twixl media - Twixl Distribution Platform Multi-issue app distribution made easy - Text Banner

    What it is - The tool to deploy your apps to the App Stores

    Once you have created your app you’ll want to distribute it in the app stores.
    Single-issue apps can be published directly to the app stores,
    but for multi-issue apps you need a distribution and storage platform.
    That’s what the Twixl Distribution Platform is all about.

    To publish multi-issue apps in the app stores you need a content management system (CMS)
    to both manage and store the different issues in your apps.
    The Twixl Distribution Platform is a cloud-based backend CMS to manage and store content
    for multi-issue app store apps created with Twixl Publisher.


    Twixl Distribution Platform Dashboard - Web-based CMS
    Twixl media - Twixl Distribution Platform Web-based CMS - Welcome/Control Panel - Picture

    The CMS allows you to set up multiple apps, and manage the issues in those apps.
    Apps can contain free content, in-app purchase content (per issue),
    and/or subscription content.

    The Twixl Distribution Platform CMS will also manage the storage of the issues and determine
    which issue(s) are going to be available to users that make a particular purchase.

    The Twixl Distribution Platform also interacts with the App Store developer portals,
    iTunes Connect (for iPad apps), Google Play Developer Console (for Android apps),
    or Amazon (for Android apps on Kindle) to get detailed info about the content in the app.
    This makes sure that for every purchase via the app store, the Twixl Distribution Platform
    will let the user download the correct publication(s).

    Platform downloads are automatically optimized for the device,
    so that an iPad retina will only get the retina content,
    and a ‘standard’ iPad only the normal resolution version
    (the same goes for 7” and 10” for Android devices).

    Push notifications are also supported so you can send a notification message
    to all existing users of your app when publishing a new issue.

    Twixl Distribution Platform uses Akamai Content Delivery Network (CDN)
    to ensure optimal download speeds from any location around the world.



    How it works

    The Twixl Distribution Platform offers different cloud-based services.
    Basically these services manage the distribution of your publications and
    manage who gets to download which issues. Apart from this, it also enables
    you to communicate with your subscribers by means of push notifications.

    Twixl Flow Sketch 7 - Twixl Workflow - Distribution Platform - Picture

    Frequently publishers may want to provide print subscribers of a publication
    with free access to otherwise paid content in an app.
    The Twixl Distribution Platform supports this as an extra option / ‘Entitlement’.



    Twixl Distribution Platform Content Delivery

    Twixl Distribution Platform - Akamai CDN - Picture

    Akamai Content Delivery Network

    Twixl Distribution Platform uses Akamai Content Delivery Network (CDN)
    to ensure optimal download speeds from any location around the world.

    Benefits of Akamai CDN:
    • major increase in download speed
    • optimized network of servers and intelligent software
    • content is cached on different servers across the world



    Features

    • In-App Purchase.
      In your app, you can provide the option to purchase each issue separately.
      The distribution platform automatically allows the purchased issue to be downloaded.

    • Subscription (auto renewable/free subscription).
      A subscription provides a subscriber access to all new issues of a publication
      for a certain amount of time. The Twixl Distribution Platform will manage
      who gets access to which issues and until when.
      This type of subscription is always auto-renewable.
      A free subscription is also an option.

    • Subscriptions:
    Twixl media - Twixl Distribution Platform Web-based CMS - Subscriptions - Picture

    • Newsstand.
      Newsstand is a special category of Apple App Store apps
      that need to offer an auto-renewable or free subscription.
      If you put your app in Newsstand, new issues can be pushed
      to user’s devices automatically, in the background; e.g. when
      the iPad is recharging or connected to your laptop.
      The Twixl Distribution Platform links to iTunes Connect and handles the downloads.

    • Customizable User Interface (UI).
      The user interface of your kiosk is customizable,
      you have different options to control the look and feel.

    • Push notifications.
      You can send a push notification to all subscribers of your app every time
      you publish a new issue. Push notifications are short messages that
      appear on the lock screen of your tablet or within the app itself.

    • Send notifications:
    Twixl media - Twixl Distribution Platform Web-based CMS - Send Notification Picture

    • Link to App Stores.
      The Twixl Distribution Platform connects to
      iTunes Connect, Google Play, and Amazon Appstore.

    • Automatic publication split per platform.
      This feature allows downloads to be automatically optimized for the device and
      platform, so that an iPad retina will only get the retina content,
      and a ‘standard’ iPad only the normal resolution version.
      (the same goes for Android 7” & 10” devices).

    • Device-specific download:
    Twixl media - Twixl Distribution Platform Web-based CMS - Auto Split Per Platform - Picture

    • Two Storage Options.
      • Twixl Storage (subject for download fees):
        We offer this storage as a service on Twixl media servers by default;
        both the management and distribution service as well as the storage service.
        Includes high-performance content delivery via Akamai CDN.

      • Do It Yourself Storage (DIY):
        High-volume publishers may prefer to use their own storage account.
        The Twixl Distribution Platform is then used only for the management and
        distribution services, while own Amazon S3 or Microsoft Azure account is
        used for the storage of the issues.

        This way high-volume publishers will benefit from an even lower download cost.
        With the yearly subscription, high-volume publishers get
        1.000.000 free transactions instead of the download credit.
        Each download and each notification are then counted as a transaction.


    • Twixl Distribution Platform Supported Document Types.
    Twixl Supported Document Type - .publication - Icon Twixl Supported Document Type - PDF - Icon
      • Twixl Publisher .publication files.
      • PDF files:
        • bookmarking
        • search
        • TOC overview
        • standard portrait view or 2-page landscape view (spreads)
      • mix both Twixl and PDF files in one app

      • movie files (.mov, .mp4 (.m4v) / H.264 encoded)
      • images or collections of images (.jpg, .png, .gif)
      • HTML packages


    • "Featured issue" in kiosk store:
      • Put an issue / published issue / specific issue in the kiosk spotlight.
        The "featured issue" is ideal to introduce readers to a specific issue in an app.
      • Set the issue options on the fly in Twixl Distribution Platform.
Twixl media - Twixl Distribution Platform - Featured Issue - Picture


    • Analytics/Statistics Feature.
    • Twixl Publisher allows you to integrate analytics in your publications.
      It is also possible to integrate third party analytics to interactive elements;
      like Google Analytics both in single- and multi-issue apps,
      and Localytics (in multi-issue apps only).

      Analytics is integrated in Twixl Distribution Platform (for kiosk apps only)
      with a dashboard overview of statistics following the MPA Standards
      (The Association of Magazine Media Standards for Digital Magazine Metrics) like:
      • total consumer paid digital issues
      • edition readers per issue
      • number of sessions per issue
      • average time spent per reader per issue

      Users of the Twixl Distribution Platform will get an automatic overview for
      all multi-issue apps, with zero configuration required, for app-level as well as
      issue-level analytics information. All live data can be accessed on
      the Twixl Distribution Platform at any time to track all apps, to analyse the results
      of different issues, and follow what readers have been looking at in an issue.

    Details on built-in reporting and analytics
    - App-level reports - Advanced reports - Issue-level reports -
    in Twixl Distribution Platform (external URL)


    Twixl media - Twixl Distribution Platform Web-based CMS - Download Analytics Statistics - Daily Downloads - Picture


    • Optional - Twixl Distribution Platform Pro Pack.
    • The optional Twixl Distribution Platform Pro Pack integrates
      'Entitlements' and 'Categories' in your apps.

      It provides the option to connect your publications to a subscriber or user database.
      It allows you to determine who gets access to which publications in your app
      (restricted access or entitlement).
      It also provides the option of using categories in your kiosk apps.

      Password management makes it easy to manage the passwords of a large group of users.

    Twixl Flow Sketch 8 - Twixl Workflow - Distribution Platform - Entitlements - Picture

      'Entitlement' allow a publisher to ask more information of the reader before access is granted.
      The publisher can define what information is required, going from regional information to
      personal preferences:
      • user login & password
      • access code
      • region / language selection


      Typical use cases for Entitlement
      • link print subscribers to tablet editions
      • distribute regional sensitive content
      • distribute language specific content
      • offer privileges to existing clients
        • Build brand loyalty
        • Keep clients informed over new products, collections, projects,…
        • Stimulate offline sales
      • Provide restricted access to sensitive content
        • Dealer information
        • Physicians/medical content
        • Finance / financial info

      This way publishers can provide easier access to tablet editions and they
      can give free access to specific target groups for a limited period of time,
      with a better conversion rate to paid subscribers afterwards.


      • Entitlement in app store apps.
        Entitlement allow publishers to provide e.g. print/web subscribers
        free access to otherwise paid content in an app, to mobile editions,
        or to provide a specific target group with a coupon code allowing
        access to a particular issue of a publication for free; to increase the value
        proposition and advertising value of their publication. Obvious segmentation
        criteria are e.g. regional content, language-specific content, etc.

      • Entitlement in in-house apps.
        The special "Users & Groups" entitlement option manages who gets access
        to which type of publications/documents. It is targeted at companies
        that deploy apps in-house either by distributing an app internally using
        Apple's Developer Enterprise Program, or by publishing an app on
        the App Store with "restricted access".

        Some publications are only meant to target a closed group,
        e.g. medical publications, reseller information, etc.
        Using entitlement allows a company to publish to specific target groups
        without making the content available to the public.
        Only entitled users that the company has defined will be allowed access.

        Different groups can be defined so that each group
        may have access to different publications.

      • Custom Entitlement Server
        The Twixl Distribution Platform provides built-in support for a number of
        specific use cases for entitlements, but integration with an custom (external)
        entitlement server is also possible.
        In most cases, integrating direct entitlement will require some custom
        development to provide for the connection between the Twixl Distribution
        Platform and the publisher’s database of users/subscribers.

        Technical documentation about how to integrate entitlement is available on request.

      Subscribers to Twixl Publisher One or Unlimited Multi can add
      the "Pro Pack" to their yearly plan.


    • 'Categories' let you divide your content into different sections.
    • The categories feature lets publishers divide their content in
      multi-issue (kiosk) apps into different sections.
      Each publication can be assigned to one or more categories.

      This feature is useful for publishers, but also for enterprise solutions.
      Use cases for publishers are:
      • sort by Week edition vs. Weekend edition
      • sort by Year
      • sort by Topic

      Use cases for the enterprise are:
    • sort by product
    • sort by application
    • sort by chapter (for catalogue-type publications)


  • Twixl Distribution Platform APIs.
    • Twixl Distribution Platform API for built-in entitlements.
    • Allows publishers to add/update/delete entitlement information
      on the Twixl Distribution Platform via a web service.

    • Twixl Distribution Platform Admin API.
    • Allows external applications to talk to the Twixl Distribution Platform,
      such as creating issues in an app and uploading them to the platform,
      downloading app analytics, etc.

    • Twixl Distribution Platform Reader API.
    • Allows custom apps (e.g. apps using the Twixl Reader SDK)
      to integrate with the Twixl Distribution Platform.



    Twixl Distribution Platform - Specifications / Product Matrix (Click on picture)

    Twixl Distribution Product Matrix - For Multi-issue App Store Apps - Features Summary  - Picture


    • Subscriptions.
      Access to the Twixl Distribution Platform is available for a yearly subscription fee.
      (Independent of whether you are using Twixl Storage or Do It Yourself (DIY) Storage)

      Subscription of Twixl Publisher One Multi comes with
      - 5.000 free downloads and 25.000 free push notifications per year.
      Subscription of Twixl Publisher Unlimited Multi comes with
      - 20.000 free downloads and 100.000 free push notifications per year.
      Download and notifications can be used for different applications and issues.
      Includes high-performance content delivery via Akamai CDN.

      Subscribers using own storage / DIY Storage get 1.000.000 transactions.
      There are two types of transactions:
      • every request that the Twixl Distribution Platform receives
        for a download from the subscriber’s storage account
      • every push notification

      A publisher will be notified when 75% and 90% of the available download credits have been used.
      New credits can then be purchased before you run out of credits to ensure
      there is no disruption of the service.

    • Extra credits can be purchased at extremely competitive prices:
      • Extra download credits can be purchased in quantities of 1.000
      • Extra transaction credits can be purchased in quantities of 100.000

      Credits are not limited to one app;
      they can be used for different apps of the same customer.
      Upfront online purchase and payment of bundles is required.
      Credits are valid for one year, starting from the purchase date.
      Open credits expire after one year.

    • Average File Size.
      The average file size is up to 250MB maximum.
      This average takes into account all the issues of different apps by one customer.
      The customer will be able to monitor the average file size on the Distribution Platform
      and will be notified if the average exceeds 250MB; in that case,
      Twixl may decide to calculate more than 1 credit per download.

    • Entitlements.
      ‘Entitlement support’ is offered as an extra option for a yearly subscription fee.
      (Independent of whether you are using Twixl Storage or DIY Storage).

Twixl Reader SDK - Details
Twixl media - Twixl Reader SDK - Icon


    Twixl Reader SDK - Integration of Twixl Reader into other App Projects

    What is The Twixl Reader SDK?
    The Twixl Reader SDK is native Twixl code (for developers: a ‘static library’)
    that you can embed in your own custom app.
    You get the heart of Twixl's technology to use in your app.
    The Twixl Reader SDK enables you to read and display .publication files
    (Twixl's own interactive publishing file format) within your own app.

    Custom App
    If you want to integrate the Twixl Reader SDK,
    this means you will always create your own fully customized app.
    You can use or integrate Twixl Publisher to create .publication files,
    but you will not build the final app with Twixl Publisher.
    You will build the final app yourself and you will integrate
    the Twixl Reader SDK to be able to read the .publication files.

    How it works
    To understand what the Twixl Reader SDK is all about
    you should first understand how Twixl Publisher works.
    The Twixl Publisher solution consists of several components:
    • the Adobe InDesign plug-in,
    • the app builder, and
    • the (iOS or Android) reader,
      i.e. the software that will be installed on the tablet.


    After creating an interactive publication in Adobe InDesign, including all interactive features,
    you convert everything into a .publication package file.
    What the SDK does is to provide the ability to interpret ("read")
    this .publication format in a custom-made app
    (it also supports displaying HPub files and PDF files).

    There are different ways to integrate the Twixl Reader SDK:
    • Use it as a reader of .publication files, HPub or PDF files.
    • Create a custom app that is able to read and display
      the contents of .publication, HPub or PDF files.
      A typical example would be an app with your own custom kiosk/storefront,
      where you offer publications that have been created using Twixl Publisher.

    • Start and stop external (native) code from within .publication files.
    • In this case the .publication will be the core of your app, but from within
      the publication you can start external (native) code for e.g. a native game,
      an enriched advertisement that goes beyond what HTML5 can offer, etc.

    What platforms does the Twixl Reader SDK support?
    Currently iOS (iPad/iPhone only) and Android (tablets/phones).

    What do you get with a Twixl Reader SDK subscription?
    • Allows you to integrate the Twixl Reader as a ‘static library’ in multiple apps.
    • Allows you to use Twixl Publisher to produce interactive publications.
    • Provides access to our open .publication specification.
    • Everything you need to get started with integrating the reader in your own app.
    • A number of support days per platform to help you with the integration.

    Which file formats are supported by Twixl Reader SDK?
    • Twixl .publication files.
    • PDF files.
    • HPub files.

    Why would you develop a custom app and integrate the Twixl Reader SDK?
    Because you want to:
    • have your own storefront with your own specific features.
    • have a specific app where you would like to integrate .publication content.
    • lower the production cost of your custom apps.
    • control the complete distribution process and related costs of your apps.
    • host the content of your publications yourself.
    • integrate Twixl Publisher within your template-based workflow.
    • lower the production cost of your tablet publications.
    • shorten the time to market of your tablet publications.

    Because you want to be independent!



    Twixl Reader SDK - Specifications / Product Matrix (Click on picture)

    Twixl Product Matrix Summary - Twixl Reader SDK - Feature Summary - Picture


How it works - Who is it for?


Twixl Reader SDK Integration - Case 1 and Case 2

    Case 1 - Use it as a reader of .publication files.
    Create a custom app that is able to read and display the contents of .publication files.
    A typical example would be an app with your own custom kiosk/storefront,
    where you offer publications that have been created using Twixl Publisher.

    Case 2 - Start and stop external (native) code from within .publication files.
    In this case the .publication will be the core of your app, but from within
    the publication you can start external (native) code for e.g. a game,
    an enriched advertisement that goes beyond what HTML5 can offer, etc.


Twixl Reader SDK - Case 1 and Case 2 Integration - Picture



Who could use it


Twixl Reader SDK Integration - Case 3

    Case 3 - Publishers - With full Twixl Publisher and Twixl Reader SDK integration

    Many larger publishers have Adobe InDesign-based content that they want to convert into apps.
    They usually have InDesign content from the print version as well as interactive content,
    but they do not want to create a separate layout for mobile devices from scratch.
    They want to use template-based layouts so they can generate an optimized format
    for mobile devices (semi-automatically).

    The Twixl publishing format (.publication) is an open specification,
    documented and available for Twixl Publisher and SDK licensees.
    It allows the functionality of Twixl's InDesign plugin to be integrated in a larger workflow.

    The open Twixl Publisher publishing format enables you to translate Adobe InDesign and
    interactive content files into a readable format for mobile devices and the Twixl Reader SDK
    lets you integrate a reader in your custom app that can than read this format.

    Apart from creation process, content publishers have specific needs for their apps and
    they often turn to custom-developed apps, because that way they can easily integrate
    specific shop features, cross-selling features, etc.,
    but they still need to show content files within these apps.

    Twixl Publisher enables them to produce these content files and
    the Twixl Reader SDK makes it possible to display these
    Twixl Publisher .publication files within these custom apps.


    Twixl Reader SDK - Case 3 Publisher Integration - Picture




Twixl Reader SDK Integration - Case 4

    Case 4 - Creative Agencies, Designers and Developers
    - With Full Twixl Publisher and Reader SDK Integration


    The Twixl Reader SDK can be integrated in any type of app
    (productivity app, game app, functional app or content app)
    that also needs to display content in such a way that document layout is paramount.

    Agencies and developers that are developing custom apps can integrate the Twixl Reader SDK
    in their apps to be able to read content that originated in Adobe InDesign.

    A native game app could use the Twixl Reader SDK to display an interactive
    user manual created in InDesign, and enhanced with the Twixl Publisher plug-in.

    A native shopping app could embed product brochures made in Adobe InDesign.
    A native presentation app could integrate InDesign content enhanced with
    the Twixl Publisher plug-in, but could also include the option of displaying
    sophisticated 3D renderings (that would not be possible in a web viewer).

    Combining native development with layout-based interactive content
    (translated into .publication files using Twixl Publisher)
    allows developers and agencies to be very cost-effective,
    to recycle existing materials and to work with different types of profiles
    (creative designers and web developers) on the same project.


    Twixl Reader SDK - Case 4 Agency Integration - Picture



Twixl Workflow Automation - Connectivity Connectors


Twixl Connectivity - Twixl Integration with Woodwing Workflows

Twixl media - Twixl Woodwing Connector - WoodWing + Twixl Publisher - Icons



Twixl Connector for Woodwing Workflows
    Create Twixl publications from within Woodwing Enterprise.

    Twixl WoodWing Connector is a publication channel plug-in for publishing layouts from
    the WoodWing Enterprise workflow to a Twixl publication Package.

    Twixl Publisher offers support for article-based workflow
    (vs. book-based workflow currently used in Adobe DPS).

    Every layout can first be exported as a separate single article (a ".article"),
    then all these articles can be combined into a Twixl Publisher ".publication" package file,
    and be published as an issue in a multi-issue app using the Twixl Distribution Platform.

    Please contact NewFormat for ordering of the Twixl WoodWing Connector

Twixl Connectivity - Twixl Integration with Enfocus Switch Workflows
Twixl media - Twixl Enfaces Switch Connector - Enfaces Switch + Twixl Publisher - Icons



Twixl Configurator for Enfocus Switch Workflows

Twixl media - Twixl Integration with Enfocus Switch - Flow - Picture

    Twixl Distribution Platform can be integrated into Enfocus Switch workflows.

    Several Switch workflows are available to integrate with the Twixl Distribution Platform.

    Switch allows automation & integration of 3rd party applications.

      Example: Switch-controlled workflow with automatic PDF optimization:

      Example: Switch-controlled workflow with intelligent print, publishing
      and export from within Adobe InDesign:

    Use cases:
    • Create workflow for automatic upload to
      the Twixl Distribution Platform from a hot folder.
    • Automatic conversion of a .publication to a "Web Reader" version.
    • Automaticly generate and upload tablet-optimized PDFs to be published in multi-issue apps.
    • Send web reader link to the publisher.

    Download Configurators for Twixl Publisher from Enfocus Crossroads



For more information contact NewFormat


NewFormat AB
Smörblommegränd 14, SE-165 72 Hässelby (Stockholm), Sweden
tel:+46 (0)70 631 53 01

All content © copyright 2008-2017 NewFormat AB. All rights reserved.



Twixl media - Logo
Twixl media Partner


PDF Association Member - Logo     Swedish Federation of Business Owners - Logo     The Stockholm Chamber of Commerce - Logo     GrafKom - Logo     Packbridge - Logo     Svenska Förpackningsgillet / Swedish Packaging Guild - Logo