4 Components:

• Twixl Publisher InDesign Plug-in


• Twixl iOS & Android App (Review & Share)


• Twixl Publisher macOS Builder App


• Twixl Distribution Platform + API's

(plus Twixl Viewer Classic (iOS / Android) to view
classic Adobe InDesign-based single-issue-apps only;
not multi-issue apps)

For content creation, Twixl Publisher offers two approaches:

• the pixel-perfect design approach using adobe InDesign content and


• the responsive approach using HTML content.

Twixl offers a plug-in for Adobe InDesign CC that allows you
to create interactive content for mobile devices.
A multitude of interactive content types are supported, such as
photo slide shows, audio, video, scrollable content and more.
Also HTML-based content can be integrated within the InDesign layout.

You can also decide to create your articles with the HTML tool of
your choice (such as Canvasflow) and make your content responsive
But in most cases HTML content will be published in an automated
fashion pushed from your CMS workflow.

PDF content is also supported and the different content types
can be combined within the same app.

To present your content, Twixl Publisher lets you define the interface
of your app, based on a grid layout and define your own navigation;
this interface is called 'browse pages'.

Browse pages let you introduce your content to your end-users in a
very flexible way. This interface can be a classic kiosk approach,
a continuous channel approach or a combination of both.

You are in control and you can define how you want to guide
your end-users through your content.

Review your complete app with Twixl App;
i.e. the browse pages interface and all content pages,
plus Adobe InDesign, HTML and PDF content all together.

While Twixl Viewer Classic lets you preview Adobe InDesign content only,
the Twixl App provides the ability to review the complete interface of
your app and the different browse pages, in addition to the InDesign,
HTML or PDF based articles in the app.

Extra app reviewer users can be added to the account on
the Twixl Distribution Platform account, so you can allow clients and
colleagues to provide feedback.

For building apps, Twixl Publisher's stand-alone macOS application lets you
create tablet apps, phone apps or universal apps for iOS and Android.

Apps can be published "ad hoc" (for testing), in the app stores or
deployed in-house (also called "enterprise distribution").

For an article-based app, you can also activate the Browser Client
that lets you publish your content as HTML on mobile devices
with modern web browsers.

For distribution of your content, the Twixl Distribution Platform
takes care of the storage of your content and connects to your
automated content sources or your CMS workflow.

It manages the distribution of your apps and app content in the different
app stores or in-house, supports in-app purchases and subscriptions,
manages who gets access to which of your apps and content,
provides detailed analytics information and lets you communicate
with your subscribers by means of push notifications.

Define the structure of your content

Before building a house you draw a floor plan.
Before you create your app or even your content you define the structure!

Your content is the heart of your app but how will
end-users find the way to the heart of your app?

How are you going to structure your content?
Are you going to organize it as issues,
divide it into different sections or chapters,
or is it just going to be a stream of articles?

What kind of content will you be using?
Adobe InDesign-based, HTML-based, PDF ?
Will you be integrating with a CMS, RSS feeds, …?

Which links do you want between which parts of your content?

Even before starting to create your content,
you need to define the content architecture of your app!

Layout and enrich your articles in Adobe InDesign / HTML

Start creating and enriching your content with your trusted creation and layout tools.

Twixl's plug-in for Adobe InDesign allows you to create enriched interactive content.
The complete creation process takes place in the same environment
which is key to a fluent workflow.

Twixl Publisher offers a complete pallet of interactive features, action buttons,
slide shows, video and audio, scrollable content, image sequences, panorama VR,
web viewers for integrating web content, HTML5 animations, etc.

When using HTML content, you can use your trusted HTML tools to create
the content article by article, but in most cases HTML content will be pushed
from your CMS workflow in an automated fashion.

Setup Automation

Setup automation with your CMS and integrate RSS feeds

You can push content to the Twixl Distribution Platform
from several CMS workflow systems and editorial systems.

You can also pull content from an RSS feed,
that can then easily be integrated in your app,
by selecting from one of the integrated display templates
to determine the look and feel of the RSS feed.

Determine the interface of your app

How are you going to guide the end-user through your content?

Once you have decided which types of content you’ll integrate in your app,
you can start designing the interface of your app.

Define how you are going to introduce your new app,
which article(s) you are going to emphasize,
some specific chapters or sections you want to put in the spotlight,
provide an overview for readers to access all your legacy content, …

Twixl Publisher lets you setup and manage this interface in a responsive way,
and all configuration options are server-driven,
so that any updates will immediately be reflected in the app.

Preview and share your content

How does it look on a mobile device?
Does it work the way you were expecting it?

For previewing content,
whether it’s Adobe InDesign-based, HTML or PDF-based,
you can use the Twixl App.

This app lets you check the complete setup of the app you are creating,
including the browse pages, the navigation and possibly the entitlement setup.

You can also use this app to share your creations with colleagues or customers.

Build that app

Lets create that app!
Single, Multi, for the app stores, for in-house distribution.

The content is ready, the app interface is ready,
so the next step is to create the app.

The Build wizard will guide you step by step through the app building process.
So you can submit it to the app stores or publish it in-house.

Distribute your content

This is what publishing is about.
Getting the message out there in the fastest and most flexible way.

Now your app is deployed you will feed it with content and
distribute the content to your end-users.

This is done through your account on the Twixl Distribution Platform.

The Twixl Distribution Platform will provide analytics reports
on how readers are interacting with your content.

You can also send push notifications to communicate with your audience.

Twixl Publisher and Twixl Distribution Platform are two separate products:

• To create your apps you need Twixl Publisher.


• To distribute multi-issue apps public via App Store kiosks or
  in-house/private/enterprise you need Twixl Distribution Platform.

If you do not want to create your apps in-house you would only need
the Twixl Distribution Platform, and your agency could use Twixl Publisher
to create your enriched in-house apps for you.
But if you want to to be able to both create and publish you need both.

Twixl Publisher is the app creation tool.

Twixl Publisher consists of two components:

• The Twixl Publisher Plug-in for Adobe InDesign CC
  that allows export of content from Adobe InDesign.


• The Twixl Publisher Builder application that will use the exported
  Adobe InDesign content to create a Preview of the app in
  the simulator or also create an "Ad Hoc" testbuild to install
  on a mobile device outside of the App Store.

Twixl Publisher is the first application that allows users to produce
mobile apps fully independently from design to publishing in
the app stores or within an enterprise network.

Installed as plug-in tool to Adobe InDesign CC to easily convert
Adobe InDesign documents into iOS- and Android-based apps.

It is used to create:

• custom enriched apps, e.g. sales presentations.


• interactive reader applications for mobile devices,
  integrating enriched content such as photo slide shows,
  audio, video, HTML5 animations and more.

Twixl Viewer Classic

The Twixl Viewer is an iOS/iPad and Android app
used to preview and check single-issue apps.

Twixl Viewer Classic allows designers to preview enriched apps
developed in Adobe® InDesign® CC on a device that is running
the 'Twixl Viewer Classic' app in the local network .

The designer can send the preview directly to Twixl Viewer Classic
from within the Twixl Publisher plug-in in Adobe® InDesign®.

Twixl App

The Twixl App is an iOS and Android app used to preview article-based apps.
It allows designers to preview enriched article-based apps developed in
Adobe® InDesign® CC, or with any HTML5 content authoring and
management tool, on a device that is running the Twixl App app.

Twixl App allows checking how browse pages and article details will look like,
both the app interface as well as its content, without first needing to create
a separate test app.

Login to the Twixl App with a valid Twixl Distribution Platform account and password.
If you have a Touch ID-enabled iPhone or iPad, you can choose to use Touch ID.
When you are logged in, you'll get to see an overview of all
article-based apps in your account:

Tapping an app icon will bring you to the main browse page,
and you can check how content is displayed:

You can make adjustments in the collection and cell styles on
the Twixl Distribution Platform, and these will be reflected
on the fly in the app.

If you want other people to be able to review your app,
but without providing them full access to your
Twixl Distribution Platform account, you can add extra app
reviewer accounts by selecting "Manage users…"
under your account admin settings.
For each app reviewer user, you can define
the apps he/she will have access to.

Twixl App is available for free download from the
Apple iTunes App Store and the Google Play Store.

Twixl Publisher can integrate with different editorial systems or
basically any type of CMS to push content directly from a solution
to the Twixl Distribution Platform and thus into an app.

The “Twixl Integration API” option allows you to integrate with a
number of solutions that Twixl support out of the box:
Canvasflow / vjoon K4 / WoodWing Inception

Using the Twixl Integration API, any type of CMS could be setup to
push content to the Twixl Distribution Platform;
some custom development may be required to achieve this.

The Twixl Integration API is available as an extra paid option.

WoodWing Inception is a cloud-based HTML authoring tool
to create responsive mobile content.
The optional Twixl Integration API supports integration with
WoodWing Inception out of the box.

Twixl WoodWing Connector is a publication channel plug-in
for publishing layouts from the WoodWing Enterprise workflow
to a Twixl publication Package.

Twixl Publisher offers support for article-based workflows
(vs. book-based workflow currently used in Adobe DPS).

Every layout can first be exported as a separate single article (a ".article"),
then all these articles can be combined into a Twixl Publisher ".publication"
package file, and be published as an issue in a multi-issue app
using the Twixl Distribution Platform.

Example: Switch-controlled workflow with automatic PDF optimization:

• callas pdfToolbox


• callas pdfaPilot


• Enfocus PitStop Server

Example: Switch-controlled workflow with intelligent print, publishing
and export from within Adobe InDesign:
• axaio MadeToPrint

• Create workflow for automatic upload to
  the Twixl Distribution Platform from a hot folder.


• Automatic conversion of a .publication to a "Web Reader" version.


• Automaticly generate and upload tablet-optimized PDFs
  to be published in multi-issue apps.


• Send web reader link to the publisher.