- Customer Trends
Twixl customers are embracing a mobile-first approach,
crafting apps with tailored content and streamlined navigation.
Twixl has seen a shift from custom-developed apps
back to solutions like Twixl thanks to the balance of
low maintenance costs and high customization potential.
Mobile has become a central hub for
delivering diverse content and services.
Membership apps, in particular,
showcase the power of mobile to
unify experiences in one convenient platform.
- Brings richer user experiences to
mobile devices and modern web browsers
Twixl Publisher is a multiple-input app building, distribution,
and content publishing platform for richer user experiences on
mobile devices (tablets, smartphones) and modern web browsers.
- For publishers, agencies and the enterprise market
Twixl Publisher is targeted at publishers, agencies and the enterprise market,
and offers all features and flexibility that allows it to be integrated
into an existing workflow.
- Independent Publishing
- Twixl's focus is to provide the tools
publishers and creatives need to publish apps easily.
- Twixl Publisher provides:
- Open & documented publication format.
- Distribution Platform API’s.
- Product in continuous development.
- As a user of the Twixl platform:
- you get a flexible solution where you are
independent and free from your tool provider.
- you have full control over the full process:
Create/Design, Present, Build, Publish.
- you have full cost control over both
the creation cost as well as the distribution cost.
- you control the financial relation between
you and your end-customers.
- Besides using Twixl integrated storage,
you can use your own storage on
Amazon S3 or Microsoft Azure storage accounts,
or (soon) any storage platform.
- Analytics tools supported by Twixl:
- Inbuilt analytics in Twixl Distribution Platform besides
support of Google Analytics, Flurry and Localytics.
- Easy to use with intuitive creation process
- Easy workflow and easy app creation.
Twixl Publisher is based on the philosophy of
ease of use, simplicity and intuition.
Twixl puts the user and the user experience
at the heart of the Twixl solution.
That is being reflected in every word, pixel and button.
- Just about anybody can get started and use Twixl.
Extensive technical skills are not required to develop
mobile apps with the Twixl solution.
- Easy to switch to Twixl Publisher
- Similar workflow as with Adobe DPS
- Faster and shorter time to market
- Twixl's four-step model
‘Create/Design, Present, Build and Publish' is the
fastest and easiest way to an enticing, interactive
reader experience.
You can publish or update any article at any time and
within seconds it will become available in your app.
The interface configuration options for your app are
completely server-driven meaning any changes you make are
also instantly reflected without the need to resubmit your app.
- All-in-one
- Not only does Twixl Publisher allow you to create mobile apps without
any traditional programming knowledge, but Twixl effectively provides
a complete solution for content creation, app creation and distribution.
A solution that lets you get started from scratch and publish to your
readers' devices without the need for other tools or services,
except for the public app stores or the in-company distribution system.
- Flexible
- Design your app with your preferred tools.
You can start from Adobe InDesign but also easily
publish HTML-based content or PDFs.
Twixl supports different content types:
- Twixl's own .article and .publication format created using
the Twixl Publisher plug-in in InDesign,
- HTML content, and
- standard PDF files for non-interactive apps.
All of them can be combined in the same app.
Both the creation process and the publishing process are
article-based, giving you as much flexibility as you can get.
You can publish:
- article by article,
- group articles into a collection (an issue), or
- combine both approaches.
- Manual and automated
- Creating your content in InDesign or creating HTML with your
preferred tools and publishing it into your app is a manual process.
But being able to publish HTML opens the door to
automatic content flows and integration with any CMS or even
RSS feed and different kinds of video or image channels.
This brings a completely new dynamic and a wealth of possibilities.
- Cost Effective / Control of distribution cost
- Lower total cost of ownership (TCO).
Twixl's pricing is as transparent and easy as the Twixl product.
Twixl provides customers a state of the art solution and
all the support needed for a fixed yearly subscription fee.
There is no extra cost for getting an app published,
except for the cost of creating the app itself and because
Twixl's tools are easier to use; this cost is significantly lower
than with any comparable solution.
Working with HTML content, which can be made responsive,
lets you avoid having to create extra layouts to work
“pixel-perfect” in InDesign (separate versions for
portrait and landscape and for tablets and smartphones, etc.).
To make it even easier, we provide a free trial version of
Twixl Publisher that allows users to develop and
test an app before publishing it in the App Stores,
so they can experience how the Twixl solution works for free.
- The subscription cost is one aspect but for experienced publishers
the download cost is as important.
A yearly bandwidth volume is included in Twixl subscriptions and
is sufficient for 95% of all customers.
As Twixl customers are moving to article-based publishing,
one added advantage will be that it is more bandwidth friendly.
In case customers need to purchase extra bandwidth,
extra volume is available at competitive market prices.
This bandwidth volume also remains valid as long as
the subscription is active.
- When looking at the total cost of ownership,
Twixl really makes a difference.
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