Twixl Publisher is used for a wide range of apps:

• Magazines


• Sales / Reseller / Dealer


• Interactive Catalogues / Manuals / Guides


• In-House apps / Internal Communication / HR


• Investor Relations


• News


• Corporate Magazines


• Portfolios


• Memberships

Publishers

The publisher is in control!
Publishers embrace Twixl Publisher as one of the most complete and effective
solutions in the market, providing them the freedom to define how far they
want to go on the level of interactivity in their apps/publications.

Twixl Publisher is the ideal solution for mid-size publishers,
a professional mobile publishing solution at a competitive price.
It allows you to develop a complete mobile publishing strategy
step by step at a manageable cost.

Twixl Publisher provides a complete mobile publishing package
that can be used either as an all in one solution or brick by brick.

Twixl Publisher is a tool for:

• content creation


• app creation


• content distribution


• user and publication management

Twixl Publisher provides different APIs to connect with Twixl Distribution Platform
and to integrate with a custom entitlement server.

"Do-it-yourself" (DIY) storage (Amazon S3 or Windows Azure) is supported so
publishers with high volume downloads can manage their distribution cost even better.
This makes a huge difference for publishers.

Publishers use Twixl Publisher both for their regular magazines,
and also for special issues:

• Magazines
  A lot of publishers have developed their own custom app with
  specific kiosk features for purchasing and cross-selling, but
  they still want to display interactive content within these apps
  that is being created with a highly automated workflow.


• Special Issues
  Twixl Publisher provides an easy workflow and many of Twixl´s clients
  use the Twixl Publisher solution when time to market is important.
  Whereas 'normal' magazine issues can sometimes have
  limited enriched content, special issues can really be a
  showcase for different types of interactive content.

Twixl Publisher also integrates with certain
workflow systems and automation tools like
WoodWing Inception, WoodWing Enterprise and Enfocus Switch.

Benefits for Publishers:

• intuitive creation process


• easy to use workflow


• can be integrated in existing workflows


• short time to market


• control of digital distribution cost


• independent publishing

Communication & PR Agencies, and Independant Designers

Brands can’t afford not to be mobile anymore, all their different
stakeholders are in need of specific mobile tools and mobile content.
Agencies need to be able to respond to this demand without
the need to change the way they create content completely.

Twixl Publisher helps bridge the gap towards mobile publishing:

• Mobile publishing is a match for the agency business.
  Traditional agencies and independent designers represent a large group of
  users of Twixl Publisher. Twixl Publisher lets designers create and publish
  enriched apps without any programming knowledge.
  
  Mobile publishing sits in the middle between print and web.
  This is why Twixl Publisher lets you create content in Adobe InDesign,
  and integrate HTML5-based content created with tools like
  Tumult Hype and Edge Animate.
  
  Parts of your app may be created by designers and other parts by web
  developers who can integrate tailor-made HTML5 animations and content.
  This will lower the overall development cost and shorten the time to market.


• App store and In-house publishing.
  Today, agencies using Twixl's solution are creating both App Store and
  in-house ("Enterprise") apps, e.g. newsletters, brochures, annual reports,
  company magazines, sales and product presentations.
  
  Twixl Publisher, plus Twixl Distribution Platform and the Entitlement Pack,
  can also be deployed by an agency as an extra service for own clients.
  The agency will then not only create the interactive content,
  but also manage the private distribution.
  
  Mobile publishing represents a new market and a new source of revenue that
  can compensate for the decrease in revenue from the traditional print market.


• Make or Buy - Agency-friendly subscription model.
  Most of Twixl's creative partners are experienced digital agencies.
  Even experienced mobile agencies use the Twixl solution.
  For them it’s the perfect framework that provides an
  all-in-one solution to build an app with different types of content,
  create a custom interface, and distribute the content.
  It is often an economic choice to realize highly customized projects
  within an affordable budget.
  
  Twixl's subscription model allows agencies to create an unlimited number
  of apps for different clients as part of only one subscription.
  
  Depending on the type of subscription the agency can create and manage
  an unlimited number of single-issue or even multi-issue applications.
  
  At no point will the agency's clients be required to buy their own
  subscription unless these clients want to manage their mobile
  publication content themselves.

Benefits for Agencies and Independant Designers:

• one solution for both App Store and in-house publishing


• unlimited number of apps & publications


• low total cost of ownership


• added services for your clients


• easy to use


• short learning curve


• short time to market

Enterprise / In-house Publishing

Attractive and dynamic presentations for sales reps are already used frequently.
Today companies are looking at in-house publishing to control content distribution
in their company. They are also looking at public apps to give access to specific
target groups as part of customer loyalty and engagement programs.

Enterprise publishing requires a good content management solution (CMS) where
every user profile only gets access to the information that matters to him/her.
It brings sales presentations and customer relations management to the next level
where the customer experience and delivering on expectations is essential.

• App store or iOS Enterprise publishing?
  There are two ways to publish in-house or to closed target groups.
  The first is specific for iOS, where you can distribute Enterprise apps
  under the Apple Developer Enterprise Program.
  The disadvantage is that you are only allowed to distribute these applications
  internally to the company's employees. Therefore many companies that want
  to publish in-house still use App Store apps, but with restricted access.
  This has the advantage that you can also publish to Android devices if needed.


• All Twixl Publisher subscriptions allow the creation of single- and multi-issue
  iOS Enterprise apps as well as App Store apps.
  The Twixl Distribution Platform will facilitate the distribution of both types of
  multi-issue applications next to a multitude of additional services.
  The optional the Entitlement Pack integrates Entitlements and Categories in your apps.
  
  Users & Groups Entitlement manages who gets access to which
  type of publications/documents. Password management makes it easy to
  manage the passwords of a large group of users.
  Categories let you divide your content into different sections.


• Twixl Publisher, plus Twixl Distribution Platform and the Entitlement Pack,
  offers everything needed to publish in-house.

Benefits for Companies/Enterprises:

• easy to use


• one solution for in-house and app store publishing


• platform to manage documents and access to documents


• solution for iOS & Android


• publish both PDF-based as well as enriched content