NewFormat AB - About Us

NewFormat AB was founded by Kent Åberg to offer solutions
based on open standards for business benefits.

NewFormat makes information permanently accessible,
searchable, readable and reusable for the future and
for as many people as possible.

We leave no file behind.

In 1969 Kent started his career as a lighthouse keeper(!)
on the island of Gotska Sandön in the Baltic Sea,

followed by formal education and professional training:

• Master of Science Degree in Engineering,
  Applied Physics and Electrical Engineering,
  with a special profile in
  Biomedical Engineering and Information Technology, 1976
  from Linköping University


• Programator (later acquired by Capgemini), 1977--1984,
  Consultant/Technical Programming


• Ericsson Information Systems,
  Workstation Division, 1984--1986
  (Nordic Distributor for Sun Microsystems)


• Sun Microsystems, 1987--2009,
  Business Development, Education & Research


• NewFormat AB, 2008--....

Kent now brings many years of experience of the ICT industry.
In 1984 he was part of the core team establishing Sun Microsystems'
business presence in Nordic where he held, up to year 2009, positions
in Central and Northern Europe with focus on serving customers within
the Education & Research community.

He has been instrumental in bringing new innovative and exciting
technologies (such as SunOS/Solaris, Java,
SPARC CPU and Systems Architecture, and
OpenDocument Format (ODF),...)
to many new generations of students, teachers/faculty members,
academicians and researchers to support them in exploring the future.

Kent is a strong advocate of the use of open and implementable
standards and has for many years pursued the struggle for
"open IT solutions" and thereby made it possible for enterprises,
the public sector and organizations in Sweden and elsewhere in Europe
to save many millions by deliberately choose vendor-independent ICT.

The result of this work is now manifested through the broad acceptance
and use of open document formats for office documents,
the Open Document Format (ODF) and the Portable Document Format (PDF),
and in the deployment of alternative software solutions in use by
the public sector, thousands of schools, organizations and
enterprises around the world.

Kent Åberg is since 2014 Liaison for
PDF Association Scandinavia Chapter.

For information on alternative open solutions and services,
please send e-mail to: kent.aberg@newformat.se
or call +46 (0)70 631 53 01.

NewFormat Core Values

The only standard worth supporting is an Open Standard.

Open Standards provide the following benefits:

• They enable integration across
  disparate contexts and systems.


• They can be implemented and
  deployed on a variety of environments.


• They improve the market ecosystem by
  driving both commoditization and
  innovation and mitigating adoption risks.


• They enable and enhance interoperability.


• They drive prices down by allowing
  competing implementations.


• They enable greater substitutability among
  the products that adhere to them.


• They provide a level of protection against
  economic and legal uncertainty,
  as the process by which they are developed
  is clear about intellectual property rights.

What it means for our customers:

Consumers and customers who selects a solution
based on Open Standards chooses to stay away from
vendor proprietary environments.

Successful Open Standards define a common
technology baseline that encourages vendors to
compete with the very best implementation.