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NewFormat AB - About Us

NewFormat AB was founded by Kent Åberg
to offer solutions based on open standards for business benefits.

NewFormat makes information permanently accessible, searchable, readable and reusable
for the future and for as many people as possible.

Kent Åberg brings more than 40 years of experience of the ICT industry.
In 1984 he was part of the core team establishing Sun Microsystems' business presence in Nordic.
Kent held up to year 2009 leading positions with Sun in Central and Northern Europe
with focus on serving customers within the Education & Research community.

He has been instrumental in bringing new exciting technologies (such as Java) to
many new generations of students, academicians and researchers exploring the future.

Kent is a strong advocate of the use of open and implementable standards
and has for many years pursued the struggle for "open IT solutions" thereby
made it possible for companies and organizations in Sweden and elsewhere in Europe to save
many millions by deliberately choose vendor-independent ICT.

The result of this work is now manifested through the broad acceptance and use of
open document formats for office documents
Open Document Format (ODF) and Portable Document Format (PDF)
and in the deployment of alternative office software suites used
by thousands of schools, organizations and companies around the world.

Kent Åberg is since 2014 appointed chair of
PDF Association Scandinavia Chapter.

Kent Åberg bild, low res

For information on alternative open solutions and services,
please send e-mail to: or call +46 (0)70 631 53 01.

    NewFormats värdegrund

    NewFormat believes that the only standard worth supporting is an Open Standard.

    Open Standards provide the following benefits:

    • They enable integration across disparate contexts and systems.
    • They can be implemented and deployed on a variety of environments.
    • They improve the market ecosystem by driving both commoditization and
      innovation and mitigating adoption risks.
    • They enable and enhance interoperability.
    • They drive prices down by allowing competing implementations.
    • They enable greater substitutability among the products that adhere to them.
    • They provide a level of protection against economic and legal uncertainty,
      as the process by which they're developed is clear about intellectual property rights.

    What it means for our customers:

    Consumers and customers who selects a solution based on Open Standards
    chooses to stay away from vendor proprietary environments.

    Successful Open Standards define a common technology baseline that
    encourages vendors to compete with the very best implementation.

General Terms & Conditions

Addendum: Terms & Conditions for training and consulting assignments

Private engagements:

DIF Handikappfotbollsförening - Logo

Djurgårdens IF Football Club
for Children and Adults with Intellectual Disabilities (DIF Hff)

Engagements by Kent Åberg:
Club Member: 1999-2016
Member of the Board of Directors: 2000-2014
Elected Chairman of the Board: 2005-2014
Honorary Member: 2016-->
Awards: "Årets Djurgårdare 2010"
"Most Honorable Member of Djurgårdens IF of the Year 2010"

NewFormat AB
Smörblommegränd 14, SE-165 72 Hässelby (Stockholm), Sweden
tel:+46 (0)70 631 53 01

All content © copyright 2008-2019 NewFormat AB. All rights reserved.

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